Juggler
Bi-Monthly Trendletter on Digital Marketing
 

Tablets become quotebrainquote of our electronic environment


American market researchers of Gartner are expecting that tablet pcs will replace traditional devices such as remote controls or car dashboards and this way revolutionize the entire computing ecosystem within the next five to ten years. Multi-touch operation will be entering house and car technology, modula app design and new features will make the tablet a universal interface.


Gartner Report
Article memeburn

China Now Second Largest App Market


App usage in China has risen about 870 percent between January and October 2011. Therewith, China ranks second on the app market behind the United States. In no other country of the world live as many mobile users as in China. At the end of October they were about 952 million.


Article The Next Web
Article The Wall Street Journal
Article Flurry Blog

mediaman Hosted A Digital Afternoon Session



mediaman hosted a digital afternoon session on Dec 17th in Shanghai's Club Seven.
mediaman's Business Director Joyce Gu shared challenges which companies in China are dealing with and ideas on how corporate communication can be established successfully through digital channels, explaining trends by showing a lot of best practice examples. Join one of mediaman's digital afternoons in 2012. Contact Jarvis Li for event information.


Article shichangbu.com

quotePrivacy isn't about not-sharing.quote


Rather: highest possible control over what is published when and shared with whom. Interview with Diaspora co-founder Ilya Zhitomirskiy, who recently died at the age of 22.


Article Ilya Zhitomirskiy
Change to diaspora.com

quoteWe may loose the opportunities and the benefits of publicness.quote



In his new book "Public Parts", American author Jeff Jarvis warns against drawing attention only to data privacy.


Blog Jeff Jarvis

Haier: Relaunch with mediaman



The world-leading manufacturer of home appliances Haier relaunched its corporate website with mediaman. The new site haier.net introduces the various facets of Haier's organizational structure, the sub-brands, the social and environmental engagement, reflecting Haier's transformation from a manufacturer into a integrated home & office solution provider. mediaman's main responsibility was the creative idea, information architecture, interface design and the development of a fully functional prototype site.


Haier Corporate Website
Press Release mediaman

Smart Contact Center



mediaman has established the digital CRM frontend for smart in China. The Customer Assistance Centre combines the most important contact options, such as test-drive, reservation, download brochures and find a retailer with creating customer data and leads. A mobile version is already in progress.


Smart Customer Assistance Center
Press Release mediaman

Umami-app recognizes TV programs by sound


A new iPad-app promises viewers a more intense TV experience: the application recognizes TV programs by sound and provides additional information such as the actors' biographies or background information to the shown episode. Via links the actors' facebook-accounts and twitter-tweeds are just as accessible as friends` opinions on the social net.


Website Umami
Article Mashable

 

50 gr


low diet: computer scientist John D. Kubiatowicz has worked out that all data in the internet put together achieve a total weight of half a chocolate bar.


Article New York Times

95%


Data privacy: almost every social networker wants to determine him-/herself which information he/she is sharing and with whom.


Article Bitkom

3.36 bn Yuan


Daily record: on November 11th, 2011 the retailers at Chinese Taobao Mall alone, achieved a turnover of 3.36 Billion Yuan.


Article China Internet Watch

 

If you want to know more about mediaman, please visit our website www.mediaman.com.cn or write to us we_are@mediaman.com.cn

Responsible for the content of this Trendletter:
Florian Zeim, Managing Director,
mediaman Internet Design Consulting (Shanghai) Co., Ltd
Suite 601, 68 Chang Ping Road
Shanghai 200041

Juggler is a Service of  mediaman // expect more from digital
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