Internet-Word-of Mouth is especially important in China

60% of Chinese consumers who have access to the internet make a purchase decision based on Internet-Word-of-Mouth (IWOM). Moreover, people in China are increasingly shopping online: in recent years, the number of online-transactions has grown by a 100%-rate on average, five times faster than in the United States. This fact and other similar pieces of information regarding the buying patterns of Chinese consumers are provided by the Chinese Consumer Report of Roland Berger Strategy Consultants.

Chinese Consumer Report (pdf, 3 MB)

"Apps are a temporary phenomenon."

As mobile browsers are constantly improving, Carsten Frien of Madvertise regards apps as being a temporary hype. Others seem to agree.

Article in FAZ (German)
Financial Times Article

"The Mesh is a very big idea and it's already here."

Seth Godin on the upcoming book "The Mesh" by Lisa Gansky. Subtitle: "Why the future of business is sharing."

Book-presentation and table of corporations

Three times better: i30

The i30 is Hyundai's brand new-model in the compact class – and mediaman developed the customized webspecial for the European market. The special includes an engaging preloader, an eco-kaleidoscope and functions for X-ray and magnification of the vehicle, as well as all the necessary information that the user needs regarding the car. Hyundai's international corporations simply have to adjust the master-website to fit their individual needs. To be continued: We dedicated the next webspecial to the i20, and further models are already in the pipeline.

i30-Webspecial

Welcome to Vienna!

"At this very moment Vienna is enjoying summer. When will you?" This question is addressed to all the visitors of Vienna's new Chinese website. Just in time for the high season, Vienna presents itself to its Chinese tourists with a new website, featuring a fresh design and added services. mediaman Shanghai did the re-launch and optimized the site for search engines.
Client: Austria Tourism

Vienna-Website (Chinese)

Use of social networks in purchase decisions

Gartner interviewed 4,000 consumers in 10 markets in order to discover the influence of social networks in purchase decisions. Key result: 3 out of 4 consumers already use social networks to gather information before a purchase and have become attentive to products or trends. Gartner differentiates 3 consumer types by their influence in social networks: Salesmen, Connectors, and Mavens.

Review of the study
Purchase Study

4

Top Social Networks in China: Renren, Kaixin001, Qzone, 51.com

Report web2asia
Renren-Website(Chinese)
Kaixin001-Website(Chinese)
Qzone-Website(Chinese)
51.com-Website(Chinese)

15

YouTube's maximum video length has recently been increased to 15 minutes – with compliments from Andy Warhol. For the record: it's already been a while since China's largest video-portals (tudou, youku, ku6) allowed up to 10 GB (!) per video.

Blog-posting YouTube
Press release with statistics on China
tudou-Website (Chinese)
youku-Website (Chinese)
ku6-Website (Chinese)