Increase the click-rate of an email-newsletter by more than 50% by offering users a chance to share interesting news with their social network. "Share with your network" (SWYN) is the key to successful mail-marketing. A study conducted by GetResponse discovered that emails with at least 3 social sharing icons demonstrated significantly higher click-through rates than emails without. In our view, this is a fairly compelling idea. Therefore, Share buttons are from now on also available in the Juggler.
MySpace COO Mike Jones strives to attract a younger, more rebellious audience to his global network, while he leaves the more conforming crowd to Facebook.
"At one time MTV was hip and suddenly it became outdated" - at least according to Prince, the recent comeback-artist who took his fan-platform down in 2006 and is now distributing his songs offline only.
China is one of few countries not featuring Google as its number one search engine. Google's Chinese competitor, Baidu, is now likely to extend its lead: a new function enables users to write characters directly into the search box using a mouse. Baidu decodes the character strokes in real-time to offer matching suggestions.
Barony is among the world's leading brands in first class hotels and resorts. Their primary objective, to boost the number of online reservations, was announced at the re-launch of their Asia-Pacific website. mediaman China and its client developed an airy design in warm colors for the introduction of five sub-brands: Royal Barony, Grand Barony, The Barony, The Barony Boutique and Fossilwood. The hotel reservation process was newly designed with the user experience in mind. Have a nice vacation!
"I am PRO" - pro organ donation - can now be admitted via iPhone App and Facebook.. mediaman and Novamondo donated a digital donor card to the German Heart Center, in line with a campaign supported by celebrities such as Roland Emmerich and Til Schweiger.
"Mobility Internet" – the connected automobile – is gaining speed, first and foremost in China, the world's largest automotive market, where the General Motors "OnStar" service has already won over 29,000 users. With OnStar, car drivers can interact with their social networks while on the road. The Mobility Internet allows vehicles to collect, transmit and receive large amounts of data through a network of digitally linked cars. By sharing data on road and traffic conditions, the Mobility Internet has the potential to shorten travel times, and decrease traffic to make the future of travelling on the road more enjoyable. GM expects its OnStar service to attract more than 200,000 Chinese users by the end of 2010.
Happy Birthday, mp3! The abbreviation for the digital music format developed in Germany was coined on July 14, 1995. Today, it is used all over the world.
Forrester Research predicts that by 2012, 1 in 5 computers in the US will be a Tablet PC like the iPad. By 2013, the number of tablets sold is expected to outrun sales of Desktop PCs.
To learn more about mediaman, please visit our website www.mediaman.com.cn or write to us we_are@mediaman.com.cn// You are receiving the Juggler at this E-Mail address: [email] // Had enough? Unsubscribe from mailing list // Want more? Subscribe to Juggler.
Responsible for the content of this Trendletter:
Florian Zeim, Managing Director,
mediaman Internet Design Consulting (Shanghai) Co., Ltd
Suite 601, 68 Chang Ping Road
Shanghai 200041