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Juggler
The Monthly Trendletter on Digital Marketing
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Dear Reader,
We invite you to the first issue of Juggler, a service brought to you by mediaman. You are receiving this E-Mail because you have been in touch with us in the past. If you do not wish to receive this monthly trendletter in the future, you can immediately unsubscribe from this mailing list and you will not receive any E-mails from us in the future.
Juggler is a service, not an advertisment. Our monthly trendletter provides you with global and local Internet trends, as well as updates on our latest work – all in less than 3 minutes. The content consists of interesting snippets we encounter in our daily digital lives, and also content that we consider valuable to you.
Kind Regards,
Florian Zeim
Managing Director
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"We're encouraging a new rule: Mobile First." |
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"In IT, we are not magicians, but we are certainly jugglers." |
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Google's Eric Schmidt announces a strategic shift, clarifying the company's ambition to compete with Apple instead of Microsoft in the future.
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In its global CIO-study, IBM showcases the opinions of various Chief Information Officers of multinationals.
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Google Blogspot
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ibm.com/ciostudy
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New Zealand's Expo Website launched
"City of nature, living between heaven and earth" is the theme of New Zealand's contribution to the Expo 2010 in Shanghai.The official website reflects this statement by incorporating various natural and cultural key elements from New Zealand. Visitors can take a virtual tour through the pavilion, explore and share popular locations and interact with others. The site was designed and developed by mediaman, in close cooperation with Weber Shandwick.
New Zealand's Expo Website
Official Press Release
Official Expo Website
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Hyundai's new European Master Agency
mediaman was appointed to coordinate Hyundai's online activities on a continental level. First project is a web special for the new Compact-SUV ix35. The site, developed by mediaman, is the central anchor of all advertising measures promoting the launch of the ix35 in Europe. The heart & mind campaign was therefore adapted. Besides, mediaman is currently preparing the rollout of a new, consistent online presence of Hyundai's brand in all European markets.
Hyundai ix35 web special
Hyundai Europe
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‚Emergency Assistant' is the name of Zurich's first iPhone App, which helps to organize quick and direct help in case of an emergency. The insurance company hired mediaman to develop this iPhone tool.
Visit the AppStore (German version)
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Human Resources: In order to attract the Generation of Digital Natives, HR managers of companies need to develop a multi-layer strategy with new communication measures. This is a central result of a study by Jan Christlieb, Hanze University/Groningen.
Download the HR study
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404 million
Internet users are currently browsing the web in China, making the country the largest Internet community in terms of total users. Regarding penetration, however, China is only a bit over world average and still far away from the developed Western countries.
xinhuanet.com
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191 million
Nearly half of all Chinese netizens are subscribed to a local social network site, such as Renren, Kaixin or QQ. The two most popular global networks Facebook and Twitter are not available in China.
xinhuanet.com
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64,000
people are currently using the iPad-App of the "Wall Street Journal". The app is free for subscribers of the newspaper, non-subscribers pay 18 Dollars a month.
paidcontent.org
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